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Aarkstore.com announces, a consumer trends market research report is available in its vast collection. This report provides the results for highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Summary
Why was the report written?
Marketers in the Oils & Fats market in the UK face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting are to know just how valuable specific consumer groups are, and to be able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the oils & fats market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
Health concerns, budget constraints, opting for different types of products, are all issues that affect the marketing landscape in this market, particularly for Oils. Marketers will need to be aware which age groups and which Consumer Trends are driving the market and therefore what marketing strategies are likely to be the best in the future.
What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Scope
Consumer survey data for the following specific categories: oils and solid fats.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Key Highlights
Brand analysis reveals that private labels have a presence of 30%-40% by volume in the oils & solid fats market in the UK. Private label penetration is higher in the oils market than in the fats market.
Oils alone account for 90% of the overall oils & fats market in the UK in value terms. This makes the Oils category the key driver of growth in this market, and marketers will need to be aware of what the hotspots to target are.
Results indicate that consumers want good value for money and quick and easy to use products when it comes to their Oils & Fats, but there are not always directly affecting their choices. These trends still offer potential, but marketers should be aware that a challenge exists in encouraging consumers to consistently act on these trends and to help them avoid the temptation to “trade down” to lower priced alternatives.
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